Cookie Policy

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1. What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognise you, remember your preferences, and understand how you use our site. Cookies do not contain personally identifiable information on their own.

2. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function. They enable basic functionality such as page navigation, form submission, and security. You cannot disable these cookies.

Session cookies: Store temporary session data
Security cookies: Protect against fraud and malicious access

Analytical Cookies

We use Google Analytics to track how visitors use our website. This helps us understand user behaviour and improve our site.

_ga: Tracks unique visitors
_gid: Tracks session data
_gat: Throttles request rate

Marketing Cookies

We use marketing cookies to measure the effectiveness of advertising campaigns and to deliver targeted ads.

Google Ads cookies: _gcl_au (Cookie Consent mode), _gcl_aw (conversion tracking), ad_storage, ad_user_data, ad_personalization
Facebook Pixel: Tracks conversions and enables retargeting on Facebook

3. Consent Mode v2 (Google)

We use Google Consent Mode v2 to manage cookie consent. This ensures that marketing and analytical cookies are only activated when you have given us explicit consent. By default, these are disabled until you accept them.

4. How to Manage Your Cookies

You can manage your cookie preferences using our cookie banner on the website. You can:

Accept all cookies
Reject all cookies (except strictly necessary)
Customise your preferences (Analytics / Marketing)

You can also manage cookies through your browser settings, though this may limit certain site functionality.

5. Third-Party Services

Google Analytics: We use Google Analytics to track site usage. Google has their own privacy policy and processes data independently.

Google Ads / Google Conversion Tracking: We track conversions to measure the effectiveness of paid search campaigns.

Facebook Pixel: We use Facebook Pixel for conversion tracking and retargeting on Facebook.

6. Cookie Retention

Most cookies expire after a set period (typically 30 days to 2 years). Session cookies expire when you close your browser.

7. Your Rights

You have the right to:

Accept or reject non-essential cookies
Withdraw your consent at any time using the cookie banner
Delete cookies from your browser
Opt out of Google Analytics tracking

8. Contact Us

If you have questions about our cookie practices, please contact us:

Email: info@flushshoulder.world
Phone: +44 20 7946 0958